There is two main downfalls we see time and again for marketers when implementing marketing automation, these are not aligning content with the buyer’s awareness stage or bad asset designs that hinder or even block conversions. The key to being super successful with marketing automation workflows is crafting the right content that matches the exact awareness stage your ideal buyer is at and then delivering this seamlessly through the right channel (example: Email, SMS, Web Push, etc…).
This Brainstorm Digital Rapid Fire Training Video’s Overview:
- Align content with the buyer’s awareness stages
- How to create and design killer automation assets that’s sole focus is optimising for conversions
Resources we will send you on email from this Training Video:
- Content Buyer Alignment & Customer Lead Inventory Templates with Built Examples