Google Ads is a powerful friend and can bring huge results to your business. We will go through Google Ads foundations to set you up for success and distinguish between Search Engine Optimization (SEO) and Pay-Per-Click (PPC). Determine your goals and we reveal powerful tools you can use to optimize your ad keywords. Next access your cost per lead CPL and profit margin to be able to tell the tipping point for the success of your ad campaigns. A crucial step if to make sure you successfully set out your content is to have Google love your ad and set it up better than the rest, we dive into the best practices and how to align your copy and landing pages that will make Google drool. Monitor for peak performance by checking at first on a daily basis, search terms, CTR, CPC and profit margins and how to graduate to checking on a weekly basis.
This Brainstorm Digital Rapid Fire Training Video’s Overview:
- Learn the foundations of Google Ads
- How to do keyword research to rank your ads based on users’ search intent
- Estimating clicks using Google Keyword Planner
- Calculating estimated leads and cost per lead (CPL)
- Discover the profit margin and access if your paid strategy is economical
- We reveal the best practices for preparing your campaign and launching your ad
- See a case study how a company got greater results while spending less
- Determine the right KPIs and monitoring campaign performance
